function fBL(SEARCH_ITEM) {
// ray 05-2005:
// dynamically build a url

  // search for the title:
     page_url =      "http://www.amazon.com/exec/obidos/external-search?search-type=ss&tag=frontpagedeals-20&mode=dvd&keyword=" + SEARCH_ITEM
 
window.location =  page_url

}